Yup! Now this is a pawnshop indeed!.
I've known of this store for many years and would have to say the owners are descent people.
When it comes to lending, they are competitive with value but don't expect interest rates to be lower then the competition.
If repayment of your loan goes beyond the due date, they are willing to work with you. Though I suggest you call in advance and work out a deal before your loan contract expires.
If you are in the market for previously-owned unique jewelry, expensive watches, musical instruments, electronics, photograph equipment, hand tools, power tools, etc. This place is a treasure trove. You can find almost anything you are looking for! You can find great deals, however many items are over priced .. The good thing is you can always haggle.
If you plan to visit this place get yourself ready for culture shock. It is located in a very busy area of Santa Ana.. it almost feels like you are in a different country - one south of the border.